Show up consistently and build trust. Through in-depth video lessons, worked examples, hands-on exercises and real case studies, you'll use AI to plan, draft, repurpose and measure blogs, newsletters and posts that bring customers to you — while keeping your voice, accuracy and authenticity firmly in charge.
Watch the free preview
Earning attention by being useful — free to watch, no account needed.
What you'll learn
- Understand why helpful content attracts customers, and plan around what they care about
- Draft blogs, newsletters and posts far faster with AI while keeping your voice
- Repurpose one piece of content into a week of marketing across channels
- Keep content authentic, accurate and findable, and measure what actually works
Syllabus
Why Content Marketing Works
Earning attention by being usefulFree preview
Knowing your audience and finding topics
Planning & Drafting
Planning a month of content with AI
Drafting blogs and newsletters with AI
Amplify & Get Found
One piece, many posts — repurposing
Getting found — SEO basics for content
Authenticity, Measurement & System
Keeping content authentic and accurate
Measuring what works and building a system