Get found on Google. Through in-depth video lessons, worked examples, hands-on exercises and real case studies, you'll use AI to research keywords, write titles and content that rank, cover the on-page and local basics, and grow your search traffic — without needing to be an SEO expert or ever resorting to tricks.
Watch the free preview
How search actually works — free to watch, no account needed.
What you'll learn
- Understand how search engines work and what genuinely helps a page rank
- Use AI to research the keywords your customers actually search for
- Write titles, descriptions and content that rank and get clicked
- Cover on-page, local and measurement basics, and grow traffic without risky tricks
Syllabus
SEO Foundations
How search actually worksFree preview
Keyword research with AI
On-Page SEO
Titles and descriptions that get clicks
Content that ranks and reads well
Structure & Local
Site structure, headings and links
Local SEO — getting found nearby
Growth & Sustainability
Measuring and avoiding the pitfalls
Building a sustainable SEO routine