Learn what a product vision really is — the long-term reason your product exists — and why it is distinct from a roadmap or a backlog. Build a clear vision statement and a one-page Product Vision Board that refocuses every prioritisation debate on why the product exists in the first place.
Watch the free preview
Why teams drift without a product vision — free to watch, no account needed.
What you'll learn
- Explain what a product vision is and how it differs from a roadmap, a strategy and a backlog
- Describe why a shared vision makes prioritisation decisions faster and more coherent
- Write a vision statement using a for-whom, what-need, why-better structure
- Use a product vision to refocus a real prioritisation debate on why the product exists
- Produce a one-page Product Vision Board for a product you know
Syllabus
Why Vision, and What It Really Is
Why teams drift without a product visionFree preview
What a product vision actually is
Writing the Vision Statement
The for-whom, what-need, why-better structure
Pressure-testing a vision so it can guide decisions
Putting the Vision to Work
Using the vision to drive prioritisation
Case study — the product that shipped for two years with no vision
Making the Vision Stick
Building your Product Vision Board
Common traps and how to keep a vision alive