Learn what a Product Goal really is in the 2020 Scrum Guide — the single long-term objective that sits above Sprint Goals and gives the Product Backlog a target to emerge against. Master a practical structure for writing goals that are outcome-based, time-bound and measurable, and learn to spot and fix the fake goals that are really just roadmaps in disguise.
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The cost of building without a shared target — free to watch, no account needed.
What you'll learn
- Explain what the Product Goal is in the 2020 Scrum Guide and how it relates to the Product Backlog and Sprint Goals
- Distinguish outcome-based goals from output-based feature lists and roadmaps
- Write a Product Goal that is outcome-based, time-bound and measurable
- Diagnose a weak "goal" and rewrite it as a genuine Product Goal
- Produce a reusable Product Goal Statement Template for your team
Syllabus
Why Teams Drift Without a Product Goal
The cost of building without a shared targetFree preview
What the Product Goal is in the 2020 Scrum Guide
Writing a Goal That Is Outcome-Based, Time-Bound and Measurable
Outcomes versus outputs
A structure for writing the goal — outcome, measure, horizon
Applying Product Goals to Real IT Work
Connecting the goal to Sprint Goals and the backlog
Case study — rewriting "deliver the Q3 roadmap"
Making Product Goals Stick
Building your Product Goal Statement Template
Common traps and anti-patterns to avoid