Learn why funding and organising IT work as temporary projects quietly damages the long-lived systems those projects create, and what changes when you treat software as a persistent product instead. Build the reframing skill — and a one-page canvas — that turns a project mindset into a product mindset for a real initiative.
Watch the free preview
Why project thinking struggles for software that lives for years — free to watch, no account needed.
What you'll learn
- Contrast project thinking (fixed scope, fixed dates, a defined end) with product thinking (ongoing value over a lifecycle)
- Explain how funding and organising around persistent products, rather than temporary projects, changes accountability and incentives
- Apply a project-to-product reframing exercise to a real current initiative
- Diagnose an initiative being "closed" for budget reasons while its system runs for years, and reframe it as an ongoing product
- Produce a one-page Project-to-Product Reframing Canvas for your team
Syllabus
Why Projects Struggle and What Product Thinking Is
Why project thinking struggles for software that lives for yearsFree preview
What product thinking actually means
Reframing — Funding and Organising Around Products
The project-to-product reframing exercise
How funding and organisation change accountability and incentives
Applying Product Thinking to Real IT Work
Reframing a current initiative in practice
Case study — the system "closed" while it runs for ten more years
Making Product Thinking Stick
Building your Project-to-Product Reframing Canvas
Common traps and how to avoid fake product thinking