Learn why counting features shipped tells you almost nothing about whether your product created value, and how to measure outcomes instead. Build a metric-selection habit tied to your Product Goal and a one-page dashboard that keeps the whole team honest about real customer and business results.
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Why "features shipped" is not value — free to watch, no account needed.
What you'll learn
- Distinguish output metrics from outcome metrics and explain why counting output misrepresents value
- Select outcome-based product metrics that reflect real customer and business value
- Tie a metric-selection framework to the Product Goal rather than to what is easy to measure
- Redesign an output-heavy dashboard around outcomes and business impact
- Build a one-page Outcome Metrics Dashboard for your own product
Syllabus
The Output Trap
Why "features shipped" is not valueFree preview
Outputs, outcomes and impact
Choosing Metrics That Matter
Leading and lagging indicators
A metric-selection framework tied to the Product Goal
Measuring Value in Real Product Work
Instrumenting and tracking outcomes in practice
Case study — 40 features shipped while churn climbs
Making Measurement Stick
Building your Outcome Metrics Dashboard
Common traps and how to avoid vanity metrics