Learn what product discovery really is — the work of deciding what to build before you commit to building it — and why skipping it is the most expensive mistake in product. Master lightweight interview- and prototype-based techniques, size them to the bet you are making, and design a two-week discovery spike that de-risks an idea before a whole quarter is spent on it.
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Why building the wrong thing is product's costliest risk — free to watch, no account needed.
What you'll learn
- Explain what product discovery is and how it differs from delivery
- Describe the four product risks discovery exists to reduce — value, usability, feasibility and business viability
- Choose interview-based or prototype-based discovery techniques matched to the size of the bet
- Design a time-boxed discovery spike that tests the riskiest assumption before committing to build
- Produce a reusable one-page Discovery Spike Plan for your team
Syllabus
Why Discovery, and What It Really Is
Why building the wrong thing is product's costliest riskFree preview
Discovery versus delivery — two different kinds of work
Discovery Techniques Matched to the Bet
Customer interviews — learning what to build by talking to people
Prototypes and right-sizing the bet
Applying Discovery to Real Product Work
Designing a discovery spike
Case study — the quarter-long feature and the two-week spike
Making Discovery Stick
Build your Discovery Spike Plan
Common traps and how to avoid discovery theatre