Master the Product Owner accountability at the heart of Scrum — maximising product value, owning the Product Backlog, and giving work direction with a clear Product Goal. Learn to turn a shapeless wish list into an ordered backlog that actually serves an outcome.
Watch the free preview
Why products drift without a single owner of value — free to watch, no account needed.
What you'll learn
- Explain the Product Owner's single accountability for maximising the value of the product
- Describe how the Product Owner owns the Product Backlog and what that ownership includes
- Write a clear Product Goal that gives the next two to three sprints of work a shared "why"
- Order the top of a Product Backlog against a Product Goal and cut items that don't serve it
- Produce a Product Goal Statement plus a Top-of-Backlog Alignment Sheet for a real product
Syllabus
The Product Owner Accountability
Why products drift without a single owner of valueFree preview
What the Product Owner owns — the Product Backlog
The Product Goal — Direction for the Backlog
What a Product Goal is and why the backlog needs one
Writing a Product Goal and ordering the top of the backlog
Applying the Product Goal to Real IT Work
Turning stakeholder demand into an ordered, goal-led backlog
Case study — the 300-item wish list with no direction
Making It Stick
Building your Product Goal Statement and Alignment Sheet
Common traps and how to avoid a directionless backlog