Learn why a product strategy is the missing middle between an inspiring vision and a crowded backlog, and how to build one as a coherent set of choices about market, users and differentiation. Practise turning strategy into the everyday decisions that steer real IT delivery.
Watch the free preview
Why an inspiring vision and a busy backlog are not enough — free to watch, no account needed.
What you'll learn
- Explain why a product strategy is the essential bridge between a Product Vision and a Product Backlog
- Define product strategy as a coherent set of choices about target market, user needs and differentiation
- Build a strategy-on-a-page canvas covering market, needs and competitive differentiation
- Use a product strategy to drive prioritisation and justify saying no to backlog items
- Produce a Product Strategy Canvas that connects an existing vision to day-to-day execution
Syllabus
The Missing Middle Between Vision and Backlog
Why an inspiring vision and a busy backlog are not enoughFree preview
What product strategy actually is — a set of choices
The Strategy-on-a-Page Framework
Choosing a target market and the needs you will serve
Competitive differentiation and coherent strategic choices
Applying Strategy to Real IT Work
Using strategy to prioritise and to say no
Case study — the vision, the 300-item backlog, and the gap
Making Strategy Stick
Building your Product Strategy Canvas step by step
Common traps and product strategy anti-patterns