Move the Product Owner role beyond backlog administration by treating it as empowerment combined with a genuine product orientation. Learn the three capabilities — Engage with Vision, Lead to Value, Evolve with Validation — and use a self-assessment to find where your role needs to grow.
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Why the Product Owner role collapses into ticket-writing — free to watch, no account needed.
What you'll learn
- Explain why the Product Owner role so often collapses into backlog administration
- Describe professional product ownership as empowerment combined with a product orientation
- Apply the three capabilities — Engage with Vision, Lead to Value, Evolve with Validation — to the role
- Run a self-assessment against the three capabilities to find where the role needs to grow
- Produce a Product Ownership Capability Self-Assessment for yourself or your team
Syllabus
Beyond Backlog Administration
Why the Product Owner role collapses into ticket-writingFree preview
Empowerment plus product orientation
The Three Capabilities and Assessing Against Them
Engage with Vision, Lead to Value, Evolve with Validation
Assessing yourself against the three capabilities
Applying the Capabilities to Real Product Work
Rebalancing the role from the assessment results
Case study — the Product Owner who only wrote acceptance criteria
Making It Stick
Building your Product Ownership Capability Self-Assessment
Common traps and anti-patterns in product ownership