Learn to map stakeholders by power and interest so your finite engagement effort flows to the people who actually determine success. Understand the power-interest grid, the four engagement strategies it implies, and how to surface the high-power stakeholder everyone forgot until they blocked go-live.
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Why ignoring stakeholders sinks IT projects — free to watch, no account needed.
What you'll learn
- Explain why treating all stakeholders identically wastes finite engagement effort
- Classify stakeholders on the power-interest grid and read each quadrant correctly
- Match a distinct engagement strategy to each quadrant rather than one-size-fits-all
- Run a mapping workshop that surfaces stakeholders the team has not yet considered
- Produce a living Stakeholder Power-Interest Map that guides real engagement decisions
Syllabus
Why Stakeholder Analysis Matters
Why ignoring stakeholders sinks IT projectsFree preview
The power-interest grid — the core concept
The Power-Interest Grid in Depth
The four quadrants and their engagement strategies
Running a stakeholder mapping workshop
Applying Stakeholder Mapping to Real IT Work
Designing engagement matched to each group
Case study — the stakeholder who blocked go-live
Making Stakeholder Mapping Stick
Building your Stakeholder Power-Interest Map
Common traps and how to avoid fake stakeholder analysis