Reach and convert more customers.
Applied digital marketing for small businesses and their teams — from ad copy and content to SEO — with AI woven in so you can produce more, faster, and market with confidence.
AI for SEO Basics
Get found on Google. Through in-depth video lessons, worked examples, hands-on exercises and real case studies, you'll use AI to research keywords, write titles and content that rank, cover the on-page and local basics, and grow your search traffic — without needing to be an SEO expert or ever resorting to tricks.
AI for Content Marketing
Show up consistently and build trust. Through in-depth video lessons, worked examples, hands-on exercises and real case studies, you'll use AI to plan, draft, repurpose and measure blogs, newsletters and posts that bring customers to you — while keeping your voice, accuracy and authenticity firmly in charge.
AI for Ad Copy
Write ads that get clicks. Through in-depth video lessons, worked examples, hands-on exercises and real case studies, you'll learn to brief AI to draft benefit-led headlines and calls-to-action for Google and social ads, generate variations to test, read the results, and keep every ad honest and on-brand.